Independent hotels
Hotels that are owned and run independently, keeping their own character and identity.
About the collection
Bulgaria's independent hospitality, brought together
We are developing Springs Hotel Group to showcase Bulgaria's independent hospitality, its natural mineral-water resources and its wellness destinations to visitors at home and abroad.
Bulgaria has an unusual combination: hundreds of natural mineral and thermal springs, mountains and countryside within easy reach of its cities, and a tradition of small, family-run hotels where guests are looked after personally.
What has been missing is a way for those independent hotels to be found together — a single, confident presentation of natural wellness in Bulgaria that international visitors can understand and trust, without any hotel giving up what makes it itself.
That is what the collection is being built to do. We are at the beginning of that work, and we are choosing founding partners carefully.
What We Stand For
Five commitments that shape every decision we make.
Authentic local hospitality
Genuine welcome, local food and a real sense of place rather than a standardised experience.
Natural wellness experiences
Mineral water, thermal pools, spa and quiet rest — wellness that comes from the landscape itself.
Responsible partnerships
Long-term, fair working relationships with hotels and local providers.
Bulgarian and international visitors
Promotion to guests within Bulgaria as well as visitors from the UK and wider Europe.
Interested in joining as a founding hotel?
We would be glad to talk it through with you, with no obligation.