A distinctive brand
Promotion under a clear international brand built around Bulgarian mineral water and natural wellness.
For hotel owners
Join Springs Hotel Group
We are looking for independent Bulgarian hotels with mineral-water, spa or wellness appeal — or the ambition to develop it — to join the collection as founding partners. You keep your hotel exactly as it is; we help more of the right guests find it.
What We Provide
Practical marketing and commercial support for independent hotels.
Your own hotel profile
A dedicated profile on the collection's website, written and presented to attract the right guests.
Digital marketing
Marketing activity across Bulgaria, the United Kingdom and other European markets.
Enquiries and referrals
Direct booking enquiries and referrals passed to you, so guests reach you rather than a third party.
Package development
Support developing accommodation and wellness packages that are easy to understand and to book.
Content and pricing support
Help with content, photography, pricing structure and guest communications.
Campaigns and retreats
The option to take part in seasonal campaigns, themed breaks and organised retreats.
Local connections
Introductions to nearby spas, mineral pools and activity providers where that strengthens your offer.
You Remain Independent
You continue to own and manage your hotel independently. There is no requirement to sell, and no change to your ownership, your character or your day-to-day management.
The collection is a marketing and partnership arrangement — not a takeover, a franchise of your building or a management contract.
Partnership Options
We keep the arrangement simple and discuss the details with each hotel individually.
Commission on bookings
A commission on bookings generated through the collection.
Monthly marketing fee
A monthly fee covering ongoing marketing and promotion.
Brand licence
A licence to present your hotel under the Springs Hotel Group brand.
A combination
A combination of the options above, agreed with you to suit how your hotel trades.
Apply to Become a Founding Hotel
Tell us a little about your hotel and we will come back to you personally. Fields marked with an asterisk are required.
If you would rather write to us first, use the contact page and we will reply by email.
Loading form…